The Bond Buyer: Lobbying Group ASA Triples Size Through Affiliate Program

The American Securities Association is adding 50 more firms to its ranks, a substantial growth for the young broker-dealer lobbying group which has become increasingly vocal on muni issues in the past year.

By Sarah Wynn

October 07, 2020

The American Securities Association is adding 50 more firms to its ranks, a substantial growth for the young broker-dealer lobbying group which has become increasingly vocal on muni issues in the past year.

ASA announced Wednesday it was adding a new affiliate member program through a partnership with ASA member firm Hilltop Securities.

“ASA is proud to partner with industry leader Hilltop Securities to launch a new affiliate member program expanding our nationwide footprint and increasing our voice in Washington,” said Chris Iacovella, ASA CEO. “Growing our membership in this way enhances our grassroots advocacy efforts to promote trust and confidence in the U.S. capital markets on behalf of America’s mom-and-pop investors, small businesses, and municipalities.”

The new member program is similar to an initiative Hilltop undertook with another trade association, the Bond Dealers of America. In October 2019, Hilltop partnered with BDA on an affiliate membership available to broker-dealers with a total revenue of $10 million or less that cleared through a current BDA member firm.

“As a full-service municipal investment bank, we are seeking to broaden our advocacy across all sectors of the financial markets,” Lana Calton, head of clearing services at Hilltop said in a statement to The Bond Buyer. “Therefore we will transition our Affiliate Member program to the American Securities Association (ASA) in October 2020 to better serve our full-service clearing clients.”

The new ASA member program will bring in 50 broker-dealers and registered investment advisers for a total of 71 members.

“We are excited to provide our correspondent firms across the country with affiliate memberships to the American Securities Association and the range of benefits it offers,” wrote Brad Winges, Hilltop Securities president and CEO. “As a full-service municipal investment bank, Hilltop Securities represents all sectors across the financial markets and the ASA allows us to expand the reach of our advocacy to better serve the needs of our diverse client base.”

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